You know how they say it’s good to learn from someone else’s mistakes? That’s especially true when it comes to brand promotion. We thought we’d share with you some of the worst brand promotion mistakes, so you can try to avoid them in your own campaigns. Common Marketing Mistakes to Avoid 1. Unintended Messages Nivea, … Continue reading Worst Advertising Mistakes When Promoting Your Brand →

Your logo is part of your brand’s identity and a way for people to instantly recognize you among your competitors. Consider some of the most popular brand names on the market today and how easily people can associate them based on their logo alone. You’ll be putting your logo on everything, from your website to … Continue reading Why is a Logo Important for Your Brand? →

The new year is a time for looking back, but more importantly, looking forward. In some capacity, marketing and promotion affects all of our lives. Whether you are a small business owner, a CEO of a large corporation, or a consumer, you are impacted by advertising. We want to get a jump start on 2019 … Continue reading Looking Forward: Advertising Trends for 2019 →