If you’re heading to a trade show, it’s wise to spend a bit of time reflecting on how to make your trade show booth stand out. You’ll be competing for attention, and many of your competitors have likely invested in attention-attractors of their own. Build Buzz When you walk into a tradeshow, the absolute best-case … Continue reading How to Make Your Trade Show Booth Stand Out
Why should you show customer appreciation and how is best to do it? We’ll discuss how customer appreciation efforts keeps your customers loyal and how you can show your thanks in more ways than one. Why Show Customer Appreciation? If you truly appreciate the connections and relationships you’ve built with your customers over time, you … Continue reading Showing Customer Appreciation
The holidays provide an opportunity for your organization to show gratitude to clients and employees alike. However, effective corporate gifting requires some thought and planning. To hit the right tone with custom corporate gifts and to help build brand awareness, you need to offer useful corporate Christmas gifts people will appreciate. Here are some … Continue reading Corporate Gifting This Holiday Season
Custom apparel, or clothing tailored specifically for your brand, is a popular choice for marketers. We’re not talking about run of the mill uniforms – we mean clothing that you can give to your customers or let your customers buy. But why have your customers don your logo? Your brand can benefit enormously and we’ll … Continue reading Marketing Benefits of Custom Apparel
You know how they say it’s good to learn from someone else’s mistakes? That’s especially true when it comes to brand promotion. We thought we’d share with you some of the worst brand promotion mistakes, so you can try to avoid them in your own campaigns. Common Marketing Mistakes to Avoid 1. Unintended Messages Nivea, … Continue reading Worst Advertising Mistakes When Promoting Your Brand
Your logo is part of your brand’s identity and a way for people to instantly recognize you among your competitors. Consider some of the most popular brand names on the market today and how easily people can associate them based on their logo alone. You’ll be putting your logo on everything, from your website to … Continue reading Why is a Logo Important for Your Brand?
The new year is a time for looking back, but more importantly, looking forward. In some capacity, marketing and promotion affects all of our lives. Whether you are a small business owner, a CEO of a large corporation, or a consumer, you are impacted by advertising. We want to get a jump start on 2019 … Continue reading Looking Forward: Advertising Trends for 2019